Pricing
Choose how you run your cancellation flow
Both plans include the core churn review system: issue detection, decision workflows, scheduled report emails, and hosted integration. The difference is where the cancellation UX lives, how events are ingested, and how much monthly usage is included before metered overages apply.
Core
Most teams start hereRetentBase provides the hosted cancellation flow so your team can launch structured churn capture quickly.
1,500 cancellation events per month included.
Additional events are billed at €0.15 per event.
Capture cancellations
Understand churn
Take action
Advanced
Advanced is built for teams that want their own cancellation UX, direct API ingestion, and deeper retention workflows.
4,000 cancellation events per month included across hosted flow or API ingestion.
Additional events are billed at €0.15 per event.
Everything in Core, plus
Custom cancellation flows
More flexibility
Best fit when your product owns cancellation UX or when you need Advanced analytics and webhook delivery.
How billing works
Usage is counted server-side when a new cancellation event is created. Core includes 1,500 monthly cancellation events through the hosted flow. Advanced includes one shared pool of 4,000 monthly cancellation events across hosted flow and custom API ingestion, then bills any additional events at the same €0.15 rate.
Compare plans
Feature comparison
Both plans include the hosted workflow and churn review system. Advanced adds custom APIs, advanced analytics, outbound webhooks, and higher included limits.
| Feature | Core | Advanced |
|---|---|---|
| Capture cancellations | ||
| Hosted cancellation flow | ||
| Structured cancellation reasons | ||
| Retention offer message | ||
| Offer acceptance and recovery tracking | ||
| Review churn | ||
| Automatic churn issue detection | ||
| Signals when churn drivers increase | ||
| Churn reasons breakdown | ||
| Recovery rate metrics | ||
| Cancellation event history | ||
| Workflow and reporting | ||
| Issue review workflow (act, dismiss, resolve) | ||
| Decision history for issue changes | ||
| Scheduled weekly churn report email | ||
| Hosted integration | ||
| Hosted cancel-link API | ||
| Result token verification endpoint | ||
| Sandbox test mode for hosted flow and APIs | ||
| Hosted session diagnostics API | ||
| Custom API and advanced analytics | ||
| Build cancellation flows inside your own product | ||
| Create cancellation events via API | ||
| Update business outcomes via API | ||
| Offer performance analysis | ||
| Advanced churn segmentation | ||
| Outbound webhooks | ||
| Included volume | ||
| Monthly included events | 1,500 events | 4,000 shared events |
| Overage after included volume | €0.15 / additional event | €0.15 / additional event |
FAQ
Common questions
What is the difference between Core and Advanced?
Core gives you the hosted cancellation flow, hosted integration APIs, issue detection, the review workflow, and scheduled report emails with 1,500 included cancellation events each month. Advanced adds custom cancellation APIs, hosted session diagnostics, advanced analytics, outbound webhooks, and 4,000 included monthly cancellation events across hosted flow or API ingestion.
Can I start with Core and upgrade later?
Yes. Many teams start with the hosted flow and upgrade when they want their own cancellation UI, outbound webhooks, or the Advanced analytics views.
Is the hosted cancellation flow included in both plans?
Yes. Both plans include the hosted flow and the hosted cancel-link API. Both plans also support sandbox test traffic for hosted flow or API requests. Advanced adds the option to run your own UI, send cancellation events directly, and inspect hosted sessions.
Do both plans include report emails and issue review workflows?
Yes. Both plans include automatic issue detection, the act-dismiss-resolve workflow, decision history, and scheduled weekly churn report emails.
Does RetentBase apply discounts or pauses for me?
No. RetentBase can show a retention offer message and track whether the customer stayed, but your billing system still applies any discount, pause, or other commercial change.
When do I need the Advanced plan?
Choose Advanced when your product owns the cancellation UI or when you need custom ingestion APIs, hosted session diagnostics, offer performance analysis, advanced churn segmentation, outbound webhooks, or 4,000 included monthly cancellation events across hosted and API traffic.
How are overages billed?
Both plans charge €0.15 per additional event after the included monthly volume is exhausted. A credit is consumed only when a new cancellation event is created. Outcome updates or later patches do not consume additional credits.
Start reviewing churn decisions
Start with the hosted flow or choose Advanced when your product needs custom APIs, richer analytics, and outbound webhooks.